If you’re planning to run an ad campaign, you might be wondering how to target audience on Instagram promotion. By choosing your targeting settings carefully, you can ensure that your ads will be seen by the right people — the people who are most likely to engage with them and convert them into sales, customers, or leads. Here’s how to select these settings in an easy-to-follow step-by-step format.

  • How do you get your ad to show up in a feed?

How to target audience on Instagram promotion will determine who sees your ad. For example, if you select Gender: Female and Age: 18-24, your ad may only be shown to women in that age range. If you narrow down your targeting criteria, it’s more likely that people looking for what you have to offer will see your ad—but naturally, there are fewer potential viewers. If you include broader targeting criteria like Everyone or All Users, your ad is more likely to reach a wider audience but less specific audience members—meaning it could cost more per click or impression.

  • Why did I only get impressions instead of clicks?

Sometimes, you can see impressions but no clicks. This is usually a sign that your targeting is off. Consider revising your audience and making sure you’re targeting people who are more likely to click on your ad. For example, if you’re promoting a discount for people aged 35 and up, but only getting clicks from people in their twenties and thirties, it might be time to consider shifting focus away from the 20-somethings. In some cases, though and especially when it comes to location-based targeting it might be a good idea simply to spend more money on ads until you start receiving more traffic.

  • What happens when you don’t have many followers?

For example, let’s say you sell dog beds online. You have a few hundred followers on your main account and a few thousand on each of your second and third accounts. If you have a tight advertising budget, would you advertise one account or all three? The answer depends on whether your products are relevant to different audiences. If people who follow your main account also follow one of your smaller accounts, go ahead and create one ad that shows up across all three accounts. But if they don’t, create separate ads for each account.

  • How can I target those who don’t follow me back?

With targeting options at your authority, you can reach a completely different audience than your existing followers. Don’t go after people who have already taken interest in your business; if you don’t see results from following these users, then you haven’t gotten any new customers. Instead, target users based on their behaviors and interests. These potential customers have shown an active interest in items that would be of relevance to your business.

Use hashtags that are relevant to what you sell or the services you offer and target users who engage with those hashtags frequently. It doesn’t cost anything more than $1 per day per ad, so try out some different audiences and see what works best for getting a return on investment.

  • Should I use the follower’s filter or the following filter?

Instagram ads allow you to target users by their relationships. Here’s a breakdown of how each one works: Followers (the default) Targets users based on who follows your account and vice versa Following: Targets users that have added your account to their list of accounts they follow, but aren’t following you back (or aren’t following at all) Neither: Targets only accounts that are neither following nor being followed by your business.

  • What happened when I used hashtags instead of targeting users?

How to target your audience on Instagram ads? When setting up your bio links, you’ll want to create a path that tells people exactly where they should go when it’s time for them to take action. A simple rule of thumb is: Place all of your call-to-action (CTA) links in a row right below your profile photo and bio text. Start with just one CTA link, and then you can always add more later as needed. Consider including a Shop Now or Shop our Online Store link at the end of a series of additional CTAs such as Follow us, Get fit, and so on if you sell shoes.

  • Why didn’t my campaign perform as well as expected?

Although Instagram works hard to make sure every ad performs, there are a few reasons why your campaign may not have performed as well as expected. If you saw impressions and clicks but no conversions, it’s possible that people were interested in your ad but couldn’t convert on their mobile devices.

To maximize your reach and performance for future campaigns, try creating ads that link out to an external landing page or app download page. This will increase user intent and help you measure how much traffic is generate from each campaign. It’s also important to create engaging ads so they’ll be notice by more users while they’re scrolling through their feed keep creative, and don’t settle for basic text ads!

  • Where should I place links in my bio?

Sometimes people place too many links in their bio, which causes them to lose credibility. If you have more than two or three links, consider grouping them into one line of text. if you plan on boosting a post. As always, focus on quality over quantity. Keep your posts brief and concise when using hashtags; one or two is usually enough.

  • What can we learn from this example campaign?

What we can learn from Burger King’s experiences on Snapchat is that smaller companies have a lot more freedom in terms of marketing. While it’s easier for small companies to create campaigns like these, it also means you don’t need as much money as you would if you were trying to do something similar with larger corporations like Wendy’s or KFC.
How to target audience on Instagram promotion has nothing to do with their popularity or how much marketing they already do, but rather, how invested they are in advertising on social media. Smaller companies simply don’t have many other things competing for their budget (like those mentioned above). However, a smaller company could also mean that they’re not so establish yet, which could make them a risky target audience for advertisers.


Please leave a comment if you have any opinion/suggestion and or need further assistance. 


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