No matter how good your website’s off-page SEO is, it can always benefit from some improvement. In this article, we’ll discuss how to optimize your site with off-page search engine optimization (SEO) techniques to help improve your online visibility and get more search traffic to your site. If you’re already doing this, read on to see what you could be doing better, and if you’re not currently doing off-page SEO at all, take note and read this article so that you know what steps to take in the future!
1. Choose your Keywords (Off-Page SEO)
Keywords are what other websites use when talking about your business, so you must make sure they’re ranking highly in search engine results. When choosing which keywords you want to rank for, there are two important factors to consider: competition and relevancy. Don’t choose a keyword with a high level of competition if it doesn’t align with your website or business model.
2. Write Content Based on your Audience
You may have noticed that keyword stuffing can be used positively. If you make content based on your audience, rather than on keywords and high search volume topics, you’ll naturally include those terms within content that don’t come across as spammy. For example, let’s say you own a law firm located in downtown Toronto that specializes in immigration law.
3. Submit your Site to Directories
If you have a website, it should be listed in various directories. The main search engines use these links to determine how high your site will rank when someone searches for information relevant to your business. It’s best not just to create an account with one or two of these sites and expect results; create accounts at all of them, but don’t simply submit your site. Take some time and think about what you want people to look for if they come across your site. Do you want them subscribed? Are there any forms on your site that might lead them back later? Keep these questions in mind as you fill out each directory.
4. Optimize Every Page of your Site
When you are optimizing for search engines, you need to use various HTML tags and meta descriptions. These coding elements help web pages rank higher in search engine results pages (SERPs). Many on-page SEO factors may help your site rank higher in SERPs, but off-page optimization is crucial too. You can use different tools and strategies to optimize your off-page optimization tactics. For example, link building is an important aspect of off-page optimization. To build quality links, it’s necessary to create content that will get others interested enough in linking back or including your content as a reference point when relevant.
5. Social Bookmarking (Off-Page SEO)
Use social bookmarking to increase your site’s credibility and improve its ranking on search engines. Add a widget for social bookmarking on your website and use a variety of sites, such as StumbleUpon, Digg, Reddit, Delicious, and more. Make sure you post high-quality content that visitors would want to share. Also, make sure your page is coded well so you can rank on search engines.
6. Encourage Sharing on Social Media
You can encourage your website’s visitors to share your content on social media sites like Facebook and Twitter by creating social sharing buttons and adding them where appropriate. You can create these for free by using services like AddThis or ShareThis. These services make it easy for visitors to share your content with just a few clicks. This is important because more shares will mean more exposure which could ultimately mean more visits and links from related sites – all of which will help boost your ranking in search engines. Just make sure you don’t overdo it – excessive self-promotion is a bad thing!
7. Guest Posting
If you want to improve your off-page SEO, then start writing guest posts. A well-written post on a relevant site can drive hundreds of targeted visitors back to your website, which will bring more traffic and subsequently more revenue. Try different angles until you find something that sticks. Look for websites that are related but not in direct competition with you; for example, if you have a social media marketing agency, pitch your services as an expert guest poster on business blogs. Then pitch a few business blogs that seem like they’d be interested in reading your perspective (i.e., because they wrote about similar topics). If you’re not getting much success on business blogs, try pitching industry publications within social media or digital marketing.
8. Pinterest (Link)
One of the fastest-growing social networks, Pinterest can help connect your site with a broader audience. Creating a board with images and information related to your business is a great way to spread awareness about what you do, how you can solve customers’ problems, and why they should hire you.
9. Quora (Off-Page SEO) (Link)
A Quora is a site that allows people, who have an interest in certain topics, to ask questions. The answers given are upvoted by other people on similar topics and can be commented on by anyone. Think of it as a social forum where you can get answers for most of your queries, much like Yahoo Answers or Reddit. So if you want more visibility online then head over to Quora and start answering questions related to your niche/industry. That’s one way you could start driving traffic from Quora.
10. Get links From External Sources
Content marketing is an awesome way to get people talking about your brand, but if no one sees it because you don’t have enough high-quality links pointing back to your site, you might as well not be doing it. When your goal is off-page SEO, there are three primary avenues for getting links: Paid links (i.e., advertising), earned links (including social media shares and guest posts), and backlinks from sources that already link to related content on your site.
11. Video Promotion
Online video is taking over. If you’re not using video, it can be tough to break through a cluttered and noisy marketplace. One of the best ways to promote your brand online is with a short (60-second) explainer video that touts your products or services. You should also include YouTube in your search engine optimization (SEO) plan. You’ll likely want to host your videos on YouTube due to its large user base and ease of use, but creating high-quality links back from your website could be helpful if you have a particularly authoritative site.
12. Use Google Analytics Tools
Site analytics tools like Google Analytics or HubSpot allow you to analyze your website’s traffic. Use these tools to get a sense of how much traffic your site is getting, where it’s coming from, and what’s causing people to leave. This information can help you identify problem areas that are driving people away from your site—perhaps they find your navigation confusing or are distracted by too many adverts. Once you know what needs fixing, you can decide which pages on your site need improvement and make sure off-page SEO optimization is used for those pages.
Please leave a comment if you have any opinion/suggestion and or need further assistance.
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Very good article.
Thanks